The Oldest Hotel with the Newest Drink

You can now enjoy a MOGUL Spritz in the oldest hotel in the country, The Old Bell Hotel in Malmesbury on the edge of the Cotswolds. With its stunning décor, warm ambiance, and history, you are sure to relax and enjoy a good time with friends, making MOGUL the perfect accompaniment.

The Old Bell have embraced the spirit of MOGUL Spritz, exploring new opportunities throughout the hotel to trade up their spritz offering, meeting the desires of their discerning customers. From their cocktail menu, to summer parties and wedding packages.

Sara from MOGUL Drinks caught up with Alex Hall- Davis, Events Manager for The Old Bell to find out how MOGUL was going to play a key part to their Summer, to make the most of the peak season ahead:

Alex Hall- Davis, Events Manager for The Old Bell said:

“When customers stay with us, especially if it’s for a treat or getaway, they want something different to the same old drinks and experiences they can have at home, they want something special, MOGUL fits perfectly for this. With Summer just around the corner we are excited to be running our Summer Series of Spritz parties in collaboration with them. Live music, good food and MOGUL Spritz all round, they are set to be the not-to-be missed event of the season.”

What is it about MOGUL Spritz that fits so well with The Old Bell?

“Summer is synonymous with the Spritz but MOGUL in particular works for us because it is a premium offering for our high-end clientele. More so than that, we love its versatility. We not only feature them on our cocktail menu, but we are going to host Summer events in collaboration with MOGUL where we will be serving not just the classic spritz but experimenting with ideas such as MOGUL Sorbet for a Spritz float. It’s versatile, fun and premium which makes it perfect for us.”

Once Summer is over, how do you see MOGUL featuring at The Old Bell?

“We have already included MOGUL in our wedding packages. It’s the perfect option for an upgraded welcome drink. People want their weddings to be special and unique so it’s important we offer them drinks that reflect that.”

“I also know our incredible mixologist Paulo will come up with some delicious MOGUL winter cocktails.”

What’s your top tip, insight or trend that you would share with others in the industry?

“I’ve been running events in hospitality for many years and one change we have seen over the years is the introduction of social media. Events now need to be ‘instagrammable’ and give customers the opportunity to create beautiful photos to capture the good times and memories. This is great for exposure of the hotel, but it means we need to consider this when planning our events to ensure we create photo worthy moments and experiences. This is another reason we wanted to work with MOGUL as they understand this, with their focus being on experience over excess.”


The Summer Series at The Old Bell are set to be Summer defining events with, the first happening on 29th June. If you want to collaborate with MOGUL on making this Summer your best one yet then get in touch –